The new morning MBC TV miniseries “Scarlet Letter” (Screenwriter: Kim Ji-soo, Director: Lee Min-soo) reached 14.2% of total viewers in its timeslot,
recording its highest ratings so far.
Last August 17th, Gyeong-seo (actress Lee Seung-yeon) and Hye-lan (Actress Kim Yeon-joo) finally face each other in
episode 7 of “Scarlet Letter,” which reached a viewer penetration of 14.2% of
all viewers according to a Nielsen survey of the metropolitan area (Percentage
33.6%). Nationwide, Scarlet Letter recorded a viewer penetration rate of 12.7%.
According to another viewer survey agency named TNmS Media
Korea, Scarlet Letter reached 11.8% of all viewers in the Seoul Metropolitan
This is a 1% rise from the previous Scarlet Letter episode (AGB
Nielsen Media Research, Metropolitan area only). In episode 7, Young-lim (actress
Kim Na-woon) encounters Seok-ho (actor Roh Young-guk) by a chance meeting and
calls Hye-lan (Actress Kim Yeon-joo) to come out and
meet them. Gyeong-seo (actress Lee Seung-yeon) also happens to head to the same place where Young-lim and
Seok-ho are together but she’s going to meet Dong-joo (Actor Cho Yeon-woo). The tensions build up for
an intense face-to-face encounter between Gyeong-seo and Hye-lan for the first
time in six years.
Viewers of the show have posted messages on the Scarlet Letter message board
that “The fast pace of the story is quite fresh and I’m looking forward to
seeing how Lee Seung-yeon’s character undergoes a radical transformation in
upcoming episodes.” (ID:lit******). “I’m having fun watching the show and I
think Lee Seung-yeon is hitting her stride in her new role” (ID: so*****).
These were some of the viewer’s comments about the show.
On August 19th, Hye-lan learns through Young-lim that the script
that Gyeong-seo is writing is loosely based on the events that happened between
her, Gyeong-seo, and Jae-yong, which makes her swear to get revenge on
Gyeong-seo. The intense rivalry between Gyeong-seo and Hye-lan is set to begin in
the following episodes.
Scarlet Letter, a story about two women and their colliding ambitions for
success, airs every weekday mornings at 7:50am.