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Choi Jin-shil,
Jung Jun-ho, and Jung Woong-in star together in “Last Scandal,” a romantic
comedy and special MBC weekend TV drama (Scriptwriter: Moon Hee-jung, Director:
Lee Tae-gon). The show reached its highest viewership rating of 19.2% in its 4th
week on the air (TNS).
The first episode of “Last Scandal” garnered a viewership rating of 19.2% and
every week, its ratings have rise by 1 to 2 percent, which is a solid
performance considering that it is competing against dramas on other networks
that premiered earlier than “Last Scandal.
The growing popularity of Last Scandal in the last four weeks was made possible
by the brilliant acting performances given by Choi Jin-shil and Jung Jun-ho
along with an excellent script written by Moon Hee-jung, whose previous works
include “The Daring Sisters.” The talented Director Lee Tae-gon makes the
characters come alive in a marvelous way.
When Sun-hee learned that her husband, Kim Yoo-shik, was getting engaged to
Jung-sook (actress Kim Chung) after tricking her into signing their divorce
papers as a temporary arrangement, Jae-bin and Dong-hwa consoled her at the end
of episode 8, which aired on March 30, 2008. The last scene had a cinematic quality
to it that mesmerized viewers. Viewers were touched to see the two brothers
show their deep concern for a pure-hearted woman who was betrayed by her
husband.
“Last Scandal” has reached the midpoint of its run and continues to gain
momentum in the ratings, creating more anticipation for upcoming episodes. The
rising expectations surrounding the drama follow the typical pattern of dramas
starring Choi Jin-shil.
After debuting in her first leading TV role 16 years ago, Choi Jin-shil scored
a string of hits that started with “Jealousy (1992) and “Bad Woman, Good Woman,”
which was a daily TV drama.” 15 of her dramas became hit TV shows with stellar
TV ratings. According to an AGB Nielsen survey, the average viewership ratings
for TV shows that starred Choi Jin-shil was a stunning 30%, beginning from 1999
until 2006 when she starred in “Roses and Bean Sprouts.”
During her much publicized divorce, her career sagged in 2000 and but she made
a successful comeback with “Rosy Life,” which drew 30.9% of all audiences on
average. During the six months that the drama was on air, it recorded TV
viewership ratings of 18.7%, attracting a large following among audiences. The
female demographics for the show ranged between the age of 20 and 50.
Midway into the TV miniseries, “Last Scandal” is creating a buzz as Choi
Jin-shil flexes her star power. The drama has a high chance of surpassing the
22.7% TV ratings of “Couple or Trouble” or even the 23.2% ratings of “Behind
the White Tower,” which aired in the same primetime slot on MBC in 2006 and
2007 respectively.